Jessica Victim or Villian

Within the content of this essay I will be discussing about two main characters in this novel. Jessica and Shylock. Jessica being the daughter of Shylock with both following the Jewish religion. However Jessica passionately falls in love with a Christian man Lorenzo, she is very determined and enthusiastic to be with this man. To such an extent that she would leave her religion and her father to become a Christian and follow her desires. Your probably be wanting to know a bit more about these characters well let me briefly explain in regards to both of Shylock and Jessica’s characters. Firstly Jessica, she has a very enthusiastic and opinionated character and like I previously mentioned she is very determined so if she wants something she will strive until she gains what she wants. You can also perceive Jessica to be a shy self- conscious character who cares what others think about her. Shylock from what we have gathered from the book so far is a greedy, self-obsessed man who cares a bit too much about his money and gains more than the things which matter more. The things which more attention should be paid to. In Shakespeare’s book and this particular one (The merchant of Venice) you will see that there are different ways of interpreting things different sections which can mean different things. In this evaluation I will be doing that. I will be equally evaluating Jessica’s character and I will be interpreting the book in 2 different ways a victim and a villain. And it will be up to you to decide how you perceive it. The first way which the audience can interpret Jessica’s character is as a victim. This is shown in the book in many ways some of which are; when it is said by Jessica ‘I may be a daughter to his blood, but I am not related to his lifestyles’. This quote shows how Jessica is showing how she is totally distinctive to her father and although she is his daughter this does not mean that they both hold the same qualities and characteristics. Jessica does not want to be related to his lifestyles as the quote mentions. This could be because she resents the way he treats others and the way he is malicious and evil towards other people. But the audience would probably think he’s only evil to them because of the way he is treated by others. Yes I would agree but it is not only others he treats badly, it is also his daughter. Furthermore throughout the amount we have read so far there has been a number of times when Shylock has slandered his daughter and he has said ‘I would my daughter be dead at my foot’. This is the quote that stood out to me because no father would ever wish or say that they would want their daughter dead at their foot. That clearly indicates how much love Shylock has for Jessica. (Not a lot). And when you think that this is something Jessica’s father has said behind his daughters back I dread to think what has been said face to face between them. So his self-centred character makes Jessica the victim, the self -centred man who cares so much about his wealth and silver forgets the fact his daughter has gone and abandoned him. In Act 3 Scene 3 when Shylock first discovers that his daughter has gone away with his wealth his first acknowledgment in fact the first sentence he says is ‘Oh,oh,oh! One of the stolen diamonds cost me two thousand ducats in Frankfurt! This is what kind of man I have been explaining in the above two paragraphs one that is having a big frenzy over his wealth and about all the stolen diamonds and its high value. This sums up his unloving selfish character. Also the stress of his voice in this can be imagined. There are two exclamation marks so you can imagine him talking in a very intense antagonized fearsome voice with firing rage and at the same time very astounded that his daughter has taken his possessions. Moreover the same interpretation of Jessica being shown as a victim. However this time I will not be referring to the way Jessica has been poorly treated by Shylock I will be referring to a different point that being; that the money the jewels everything which her father possess would be inherited to his daughter after his death. So really all which Jessica did steal is all that is hers. So I don’t understand why Shylock was as furious. As he knew it would be hers someday but it was just sooner then he had expected. And because of this reason I feel that it was out of order to say what he said about Jessica when she was entitled to what she has stolen. And at this point in the story we don’t know whether the jewels had been stolen. It could be perceived that she had borrowed from her to then return but we don’t know! So because the audience do not know and Shylock did not know I felt that it was very biased for us to Judge Jessica on that like Shylock did. Now I am moving on to the second interpretation, which is regarding Jessica to be the villain which is another way which the audience can perceive Jessica to be. Jessica can be portrayed as a egotistical, inconsiderate character especially towards her father as she ran away with his money and Jewels which he worked hard to gain. It was already hard enough for Shylock being a Jew and not being able to attain money as freely as others and Jessica totally disregarded this factor and went off with his money. And yes Shylock may have had his faults but let’s be honest Jessica was quite disloyal breaking her father’s trust in the worst possible way. In the novel Shylock says ‘Listen to me Jessica lock my doors up’ here Shylock clearly states to lock the doors and not to open them again she broke this trust and as well as opening the doors to engage with a Christian she then went and stole all his money. This was a total betrayal of trust, and considering all she had done her father was quite reasonable. In addition to show Jessica’s evil villain like character. I would like to point out how I feel Jessica forgot the fact the Shylock was bringing her up on her own without a mother without anyone else he was bringing her up on his own. He clothe her fed her sheltered her gave her everything she possibly needed and for what? For Jessica to change religion, steal run away with a Christian man. Also she was very blind to the understanding of how the Christians loathed him because of their prejudice towards his religion. They spat on him, kicked him, called him a dog. And regardless of this ill-mannered treatment she left her father to be disgraced on his own with no other defender by his side. This was very egocentric of her and she should be very ashamed of what she has done to her father. After he has done so much for her alone. In conclusion, I would like to address what I feel about Jessica’s character. I feel that Jessica was a villain she was totally perfidious to her father. She was blinded from reality and to notice that he had been badly treated. If it is that she did notice and decided not to do anything then she was being totally selfish and heartless. But that is my opinion different people have different opinions. In addition the audience could view Jessica to be either a villain or a victim. There are equally as many points for each showing she is and is not a villain. So it is totally up to the reader to decide whether Shylocks greedy character made Jessica the victim, or if Jessica’s betrayal to her father made her a villain. It’s up to you to decide, but you may find that as you get into the novel these opinions may change.

Do Video Games Promote Violence Essay

There is much hype surrounding the launch of every new game system including Game Cube, XBox, Playstation 3 and all of their handheld portable equivalents. Affecting all sorts of people from children as young as age 4 all the way to 45 year-old adults, these video games have called for concern in our society regarding issues such as addiction, depression, and even aggression related to the playing of video games. A recent study of children in their early teens found that almost a third played video games daily, and that 7% played for at least 30 hours a week. What is more, some of these games being played like Mortal Combat, Marvel Vs. Capcom, and Doom are very interactive in the violence of slaughtering the opponent. The video game industries even put signs like â€Å"Real-life violence† and â€Å"Violence level – not recommended for children under age of 12† on their box covers, arcade fronts, and even on the game CDs themselves. According to the online encyclopedia, Wikipedia, the Truth in Video Game Rating Act (S. 3935) was introduced by Senator Sam Brownback on September 27, 2006. The act required that the Entertainment Software Rating Board, known as the ESRB for short, have access to the full content of and hands-on time with the games it was to rate, rather than simply relying on the video demonstrations submitted by developers and publishers. [1] The bill makes no considerations for modifications or mods for short, total conversions, user generated content, procedurally generated content, unused disc space, blocked/disabled out portions of code, player behavior in online games, and various other factors out of the control of the developers (such as how the player decides to play the unsaid game). This bill was unacted upon during its original session and was reintroduced by Senator Brownback on February 14 2007 under the same title â€Å"the Truth in Video Game Rating Act† with a new session number (S. 568). As of March 2007, S. 568 remains in the Senate Committee. [2] In the game Goldeneye 007 bad guys who used to disappear in a cloud of smoke when killed no longer do so. Instead they perform an elaborate maneuver when killed. For example, those shot in the neck fall to their knees and then face while clutching at their throats. Other games such as Unreal Tournament and Half-Life are gorier. In these games when characters get shot a large spray of blood covers the walls and floor near the character, and on the occasions when explosives are used, the characters burst into small but recognizable body parts. In spite of the violence, the violent video games are also the more popular games on the market. (2) When video games first came out, indeed they were addictive†¦ owever, there seems to be a strong correlation now between the violent nature of games these days and the aggressive tendencies in game players. On April 20, 1999, Eric Harris and Dylan Klebold launched an assault on Columbine High School in Littleton, Colorado, murdering 13 and wounding 23 before turning the guns on themselves. Although nothing is for certain as to why these boys did what they did, we do know that Harris and Klebold both enjoyed playing the bloody, shoot-’em-up video game Doom, a game licensed by the U.  S. military to train soldiers to effectively kill. The Simon Wiesenthal Center, which tracks Internet hate groups, found in its archives a copy of Harris’ web site with a version of Doom. He had customized it so that there were two shooters, each with extra weapons and unlimited ammunition, and the other people in the game could not fight back. For a class project, Harris and Klebold made a videotape that was similar to their customized version of Doom. In the video, Harris and Klebold were dressed in trench coats, carried guns, and killed school athletes. They acted out their videotaped performance in real life less than a year later†¦ (3) Everyone deals with stress and frustrations differently. However when action is taken upon the frustration and stress, and the action is taken out in anger and aggression, the results may be very harmful to both the aggressor and the person being aggressed against, mentally, emotionally, and even physically. Aggression is action, i. e. attacking someone or a group with an intent to harm someone. It can be a verbal attack–insults, threats, sarcasm, or attributing nasty motives to them–or a physical punishment or restriction. Direct behavioral signs include being overly critical, fault finding, name-calling, accusing someone of having immoral or despicable traits or motives, nagging, whining, sarcasm, prejudice, and/or flashes of temper. The crime and abuse rate in the United States has soared in the past decade. More and more children suffer from and are being treated for anger management than ever before. Now, one can’t help but to wonder if these violent video games are even playing a slight part in the current statistics. Playing violent video games like Doom, Wolfenstein 3D or Mortal Kombat can increase a person’s aggressive thoughts, feelings and behavior both in laboratory settings and in actual life, according to two studies appearing in the April issue of the American Psychological Association’s (APA) Journal of Personality and Social Psychology. Furthermore, violent video games may be more harmful than violent television and movies because they are interactive, very engrossing and require the player to identify with the aggressor, say the researchers. â€Å"One study reveals that young men who are habitually aggressive may be especially vulnerable to the aggression-enhancing effects of repeated exposure to violent games,† said psychologists Craig A. Anderson, Ph. D. , and Karen E. Dill, Ph. D. â€Å"The other study reveals that even a brief exposure to violent video games can temporarily increase aggressive behavior in all types of participants. â€Å"

Research Article Critique Essay Example | Topics and Well Written Essays - 750 words

Research Article Critique - Essay Example The paper is tailored in the lines of shared governance concept and directed towards the determination of the relationship between the perceptions of governance and empowerment among the nurses in an acute care hospital unit with the implementation of shared governance model for a period of 6 to 12 months (Barden et al, 2011, p. 212). Research Questions or Hypotheses This research question is the central part of any research paper and it signifies the researcher’s endeavor in establishing some particular topic. The research question should be also specific as well and in some cases multiple questions are necessary in addressing any complex issues. The health professionals rely on the process in improving the delivery as well as the outcomes of the health care for the individuals and families and communities. Thus with the American health care system as a backdrop the authors have directed towards knowing the impact as well as effectiveness of the share governance practice for the hospital based nurse which is the prime hypothesis of the paper. The research question is as follows: â€Å"what is the relationship between perception of shared governance and empowerment among nurses who work in a professional governance structure in a hospital setting?† (Barden et al, 2011, p.215). Literature Review The review of the literature of a research paper directs towards the identification of the theoretical as well as the conceptual framework of the study. The literature review portion provides the base for identification of key variables and examining the relationships which needs to be tested and also establishes a setting beyond those of the study. In this paper theoretical framework has been well spun with Kanter’s theory which could be utilized in establishing shared governance structure. The authors also discussed about the linkage between the variables like that of magnet characteristics, certification as well as patient satisfaction (Barden et al, 2011, p.214). Conceptual Framework The conceptual framework of research includes the clinical problem, reviewing of the literature as well as determination of the research purpose. This phase also reflects the gaps in the literature as well. The authors have reflected the importance of shared governance and its significance through valid literature. But the gaps in the literature have not been properly mentioned. The model of shared governance does not protect the groups ganging up on others pushing through a change which is not accepted by all or many of the invested members. In this system, the faculty may be taking a certain decision which act as an impediment of the teaching or research of another member. Sample Selection of the sample is also crucial and it generally declares a plan in which the sample will be selected and the size is also important. With this the inclusion and exclusion criteria are also required to be incorporated for stipulating the exact characteristics which must be met for the participants in the study. The sampling included 348 nurses working in the study site facility in 13 units that had a shared governance model in place for at least 6 months to 1 year. The inclusion criteria are defined with medicine, surgery, neurology, orthopedics, oncology, and cardiology (Barden et al, 20

Legal Ramifications for exceeding one's duties Essay

Legal Ramifications for exceeding one's duties - Essay Example for the case of Maggie. Despite having been in the field for quite some time, action should be taken upon her for the slightest evidence of malpractice hence enhance the safety of other patients. In the medical field particularly nursing, there are regulations set aside that govern the mode of conduct of physicians and nurses, which Maggie must be aware of. Negligence of duty is one of them and it illustrates that they should be cautious enough while executing their duties to reduce any emotional or physical damage to their patients. However the substantial proof for negligence lies with the patient, their family or whoever was looking on (Jamnik, 2011). With the evidence of the deep laceration on the patient, Maggie can be sued in court because the patient might bleed profusely and can even die. On the other hand, being sued does not mean that the nurse was actually negligent in duty since she can come out with arguments that support her act and receive a fair jurisdiction. For example she may use one of the four elements of malpractice which is damage to justify her total innocence. When evaluating a malpractice in the nursing field, the jury will consider whether the deep laceration caused harm to the patient or not. If not, then that would be a different case of poor patient management and medical malpractice. With such arguments, the supervisor should be well armed with a good medical lawyer to support the damage done to the patient and also ascertain the drift from normal care of patients as stipulated in the medical laws (Kassim, Alias & Muhammad, 2014). On the other hand, the physician will face charges according to the Emergency Medical Treatment and Active Labour Act (EMTALA) board since it stipulates some physician regulations of which he breached. According to this law the on-call physicians must be ready and willing all the time whenever they are called to come and administer help to a patient requiring emergency help without delay. In this

Macroeconomics Assignment Example | Topics and Well Written Essays - 1000 words - 1

Macroeconomics - Assignment Example The main difference between GDP and GNP is that GDP measures total income in a nation, while GNP measures total income by a nation’s residents. GDP is the more widely relied upon statistic by business, policy makers and the public. The change in GDP is used to calculate whether a nation’s economy is expanding or contracting. As the broadest measure of a nation’s economic activity it indicates the overall health in the economy. As the broadest measure it is heavily relied upon by business and policy makers to plan as well set monetary and fiscal policy. While the general public may not use GDP because of the effects of GDP on business and policy officials they are impacted as well. For business leaders the main use of GDP is in planning and investment. One way business leaders can use GDP and GNP in combination is to determine where revenue is being earned. By comparing GDP to GNP they can determine whether there is growth in income is coming from domestic or foreign sources. GDP and GNP are also traditionally used in business cycle forecasting. By looking at the trends and changes in GDP it can allow businesses to plan for turns in the business cycle rather than simply reacting. These decisions have an impact upon the general public in the form of job creation or cut backs by businesses. For policy makers GDP is a signal used in creating monetary and fiscal policy as well as measuring its effectiveness. If the economy is growing too quickly policy makers can apply contractionary policy such as raising interest rates and taxes to cool the economy. If the economy is contracting they can then use expansionary policy, such as low interest rates, tax reductions and government investment to boost the economy. Government expenditures are of particular importance as they are directly taken into account in GDP. By increasing expenditures the government can turn a recession into an expansion single handedly. This

Steam Engine Research Paper Example | Topics and Well Written Essays - 3000 words

Steam Engine - Research Paper Example The basic purpose of the stationary steam engines is to pump and drive mills by generating power. While introduced in the 18th century, these engines continued to be produced in huge numbers throughout the 19th century, and most of the part of the 20th century until advancements made in the electrical field leading to the practical application of electric power and the development of the internal combustion engine took their place. The use of the fixed steam engines accelerated between the time period of 1750 and 1850 but started to gradually decline afterwards when more advanced and adaptable electricity powered engines began to be introduced. Though the use of internal combustion engines became more widespread later, this paper aims at stressing the fact that the importance of efforts leading to the discovery of steam power and invention of first commercially successful steam engine cannot be denied and should never be overlooked when contemplating the technological inventions intr oduced prior to 1850. Stationary steam engines have often been mistaken for other kinds of engines introduced during the time steam engines were under development process. But a little research into this matter proves that they can be distinguished and stand in contrast to locomotive engines used for railways, traction engines used for manufacturing roads, steam cars, and agricultural engines used for ploughing and harvesting fields. The steam engine is arguably considered the most important technology of the industrial revolution and the literature reviewed in this paper aims at underlining this claim that the steam engine due to multiple factors was indeed an... This essay stresses that the world witnessed a sustained growth in the obvious influences exerted by technology related revolutions which begin to revolutionize every aspect of daily life for the better. Period extending from 1750 to 1850 is characterized by the transitional change of the manual and animal-based labor into critical machine-based manufacturing. This paper makes a conclusion that the steam engine has always remained in limelight in the history. After Savery, Newcomen played a gigantic role of critical nature in advancing the efforts initiated by the previous engineer and introduced a version of steam engine which not only overcame the issues associated with the earlier model but also helped in greatly facilitating the human life by fostering the transition of manual-based labor into machine-based manufacturing. Then Watt’s highly effective double-acting rotative steam engine and later versions of steam engines invented in later years served as the basis for a whole new wave of modern or revolutionary steam technology. General consensus is that though the steam engine was an essential early element of the industrial revolution, still this technology remained underused for most of the part of that period as most of the industries then continued to rely on wind and water power along with manual and animal-based labor to run machines. The discovery of steam power formed the backbone of the steam engine manufacturing process and multiple scientists and engineers whose work precedes 1850 are involved in continually developing this technology.

Financial Services Essay Example | Topics and Well Written Essays - 5000 words

Financial Services - Essay Example ave assumed new perspectives with most of the advisory services being focused on marketing specific financial products to the customers rather than highlighting the potential benefits, scope and efficiency of different products. The financial advisor receives commission based on the sales of the specific financial product. In view of this lack of transparency and increasing variation in financial charges by service providers are considered the primary reason behind the framing of the Retail Distribution Review (RDR). The RDR was initiated by the Financial Services Authority (FSA) in June 2006 with the primary objective of shifting the retail financial service industry away from commission based revenue paid by customers for financial advice. The RDR proposes to remove such practices and provide a ground for fair customer treatment. â€Å"Under the proposed FSA rules, an advisor firm will be prohibited from holding itself out to a retail client as acting independently unless the advisory service that it offers to the client is unbiased and unrestricted; and based on a comprehensive and fair analysis of the relevant market† (Smith, 2009). The key features of the RDR are improving the clarity for customers about financial advisory services, addressing the potential for remuneration bias, and increasing the potential standards of advisors (Davies, 2009). The RDR will have an impact on any financial institutions or agencies involved in retail investment dealings, trading and professional bodies, financial product providers, advisory firms, distributors, investment advisors, banks, building societies, mutual funds, and consumers (Davies, 2009). To gain an improved understanding of the impact of RDR on retail investment markets, firms should conduct an impact analysis to evaluate the effects of this framework on their business (KPMG, 2010). There are number of challenges facing the effective implementation of RDR in the present industry environment and existing business

Week 12 Real Estate CD Essay Example | Topics and Well Written Essays - 250 words

Week 12 Real Estate CD - Essay Example Stambosky appealed against the ruling, and by majority, the appellant court denoted that the rumors about the existence of ghosts in the house greatly affected its value. However, the appeal court did not grant any damages to Stambosky in relation to misrepresentation of facts concerning the stature of the house. The court ruled that, it was not the duty of the real estate agent to disclose such information because of the principles of caveat emptor. New York at the time enacted the principles of caveat emptor in its laws (Emanuel, 2006). I agree with this ruling, because the customer should have sought information about the house, before deciding to buy. It was not the duty of the seller to give him such information. However the court ruled in favor of Stambosky regarding the rescinding of the contract (Emanuel, 2006). According to the appeal court, searching the house by the buyer could not reveal the existence of a ghost, and according to the principles of equity, it was prudent to rescind the contract. I agree with this decision because under the principles of caveat emptor, the buyer should have sought information regarding the quality and value of the house. However, it is difficult to identify the existence of ghosts by searching the house and therefore through equity, it is prudent to rescind the house. On this not therefore, the matter of non-disclosure did not sway the court in any

-High school graduates should take a year off (a gap year) before Essay

-High school graduates should take a year off (a gap year) before entering university - Essay Example This makes them appreciate cultural diversity, and as a result, they are able to interact with other students from different cultural backgrounds (Griffith 220) b) Some of the students get a chance to travel to other foreign places which provides them an opportunity to learn different cultures that are different from their own. The travelling also offers a chance to earn money and learn new languages. 3. a) It provides an opportunity to save money. In this economic crisis, the high-school graduates engage in income-generating activities that provide money to pay college tuition and offset other expenses (White 54). b) The students save money in the form of having a clear objective in what courses to take in college. This enables them to avoid four or more years of wasted money and time spent on aimless drifting from one course to another. 4. a) The gap year increases the chance of a student admission to college of choice. The break-off year gives one a chance to take part in other extra-curricular activities that give leverage to ones admission chances. During college admissions, a lot of factors are considered besides the student’s score and teacher recommendation (White 53). b) The factors may include volunteering for a cause or organization, or learning of a foreign language, for example, for two student applicants with high student’s score and appropriate recommendations from the teachers, the one with extra experience in matters non academic stands a high chance of being admitted compared to his counterpart. III Conclusion: As I conclude, it is evident that the year gap does more good than harm to a high-school graduate. Students with the experience of a year gap bring a different aspect to classes. Majority of the students who have taken a year gap, are of the opinion, that they learned more during the one year compared to the total time they have spent in a college class.

Paper-Based Versus Electronic Medical Record Keeping Essay Example for Free

Paper-Based Versus Electronic Medical Record Keeping Essay For many years, physicians’ offices documented all data in paper-based medical charts. Now, the physician or clinician records the medical data into a computer. Information stored in this manner is known as an electronic-based medical record or EMR. By definition, an EMR is a computerized record of the important health information regarding a patient including the care of that individual and the progress of that patient’s condition (Bonewit-West, Hunt, Applegate, 2009). The use of computers in physicians’ offices is not new. For decades, physicians have used computers and practice management software primarily to schedule appointments and for billing. The government has offered physicians incentives designed to encourage the adoption of electronic medical records to promote medical information accessibility, better patient care, greater efficiency, and financial savings (Hamilton, 2010). In the face of advancing technology, small medical offices must compare the cost, ease of use, and maintenance of electronic medical record systems versus paper-based record keeping. The cost of keeping paper-based and electronic medical records is not just about the actual price tag of the record-keeping systems. The cost of keeping an electronic medical record system (EMR) begins with the initial purchase and implementation of the hardware and EMR software. There are also ongoing maintenance expenses, loss of revenue associated with temporary loss of productivity due to converting paper charts to electronic ones, and the training of the staff (Menachemi Collum, 2011). The way these record systems are stored is very different and can greatly affect the cost as well. EMR records are stored on a server, digitally, in a secure computer database within the office practice (Hamilton, 2010). On the other hand, the cost of keeping a paper-based medical record requires certain supplies. File folders, folder labels, chart dividers, paper, and writing instruments are needed. Shelves are commonly used to hold and organize the charts for ease of accessibility by the staff. A growing medical practice may often require many shelving units that take up valuable office space. Storage boxes are required to store outdated charts or charts no longer in use (Bonewit-West et al., 2009). If there is not enough space in the office, then physicians may often have to pay for off-site storage (Hamilton, 2010).  The process of using a paper-based medical record system is relatively easy. However, there are some factors to consider. To use a paper chart, the medical staff must locate and retrieve it, make sure the appropriate documents accompany the chart, and have it ready for the physician. The physician or the medical staff must allocate enough time to accurately document the chart for each patient. Any chart, whether it is paper or electronic, needs to be comprehensible, so clear writing is imperative when recording using a paper chart (Bonewit-West et al., 2009). Meanwhile, using an EMR system requires the use of a computer. This can be a desktop model, laptop, or a tablet type device. The patient records are kept digitally within the EMR system and are accessed via the computer. This type of record-keeping system does not require the addition of paper documents. Al l paper documents are scanned into the EMR system or electronically obtained from other pertinent sources. Once paper documents are scanned into the EMR system, they become part of the patient’s permanent record and are no longer needed. This process requires EMR training of the medical staff, which is normally performed by the vendor supplying the EMR software. The physician and the medical staff must learn how to operate the new system and acclimate to the new paperless charting method. Learning an EMR program and using it with ease can take several months or more (Bonewit-West et al., 2009). The ease of use with both of these systems differs in the fact that paper-based records need to be filed properly in order to locate them when needed. Filing can be very time-consuming and paper-based records can be easily lost or destroyed. Even though electronic records are stored digitally on a server within the medical office, the medical staff will still need to enter the patient data into the EMR system. Electronic records need to be backed up daily because they can be lost due to fail ure of the hardware (Hamilton, 2010). Regular maintenance is required for both paper-based and electronic record keeping. The maintenance differs greatly between the systems and is ongoing regardless of which system is being used in the medical office. The routine maintenance of an electronic medical record system requires hiring network professionals to monitor and maintain the network. Some examples of maintenance tasks may include performing data backup once every twenty-four hours, storing a database backup offsite, and  archiving backup media once every month. There is also maintenance on the hardware and software. Hardware must be replaced and software will have to be upgraded regularly. A product specialist may need to run utilities for different applications within the EMR system. There will be ongoing training for all users of the electronic medical records system (Menachemi Collum, 2011). In contrast to electronic medical records, maintenance of paper charts require that they are examined periodically to make sure the chart remains in good condition since these charts will become worn over time. The charting of each patient should be complete, legible, and performed in a timely fashion. Paper charts that are outdated, that are deemed inactive or charts of patients who expired will have to be placed in boxes and put into storage (Hamilton, 2010). There are vast differences between paper-based and electronic medical record-keeping systems. One system is entirely manual while the other requires manual data entry combined with computerization. For decades, physicians and staff of medical practices have used only the manual or paper-based method of keeping medical records. Change can be costly and frustrating, but with the advancement of technology, coupled with the government requiring the use of EMR, small medical offices must explore the cost, ease of use, and maintenance involved in making this important change in the way of keeping medical records. References Bonewit-West, K., Hunt, S. A., Applegate, E. J. (2009). The medical record. In Todays Medical Assistant: Clinical Administrative Procedures. St. Louis, Mo: Saunders/Elsevier. Hamilton, B. (2010). Electronic health records (2nd ed.). New York, NY: McGraw-Hill Higher Education. Menachemi, N., Collum, T. (2011). Benefits and drawbacks of EHRs. Risk Management and Healthcare Policy, 4, 47-55. Retrieved from doi:10.2147/RMHP.S12985.

Mahasweta Devi Rudali

Mahasweta Devi Rudali Amity Institute of English Studies and Research INTRODUCTION Mahasweta Devi’s Rudali centers on the two women who develop a partnership for survival. Rudali is one of the haunting stories that come from remote villages in Rajasthan. The novel depicted the struggle Sanichari oppressed against poverty, humiliation and wrecked by an exploitative patriarchal caste-basedsocial system.Damaged by their own family, community members or the ruling rich, these women either submit to a relegated existence, which became prostitutes for survival; or like Sanichari and Bikhni, challenges their subjugation. The novel represented the miserable condition of a low-caste starving family in post-colonial Indian society. It highlighted the particularly miserable position of backward class women inrural India. Mahasweta Devi was born in 1926 in the city of Dacca in East Bengal. Born into a literary family, Mahasweta Devi was also influenced by her early association with Gananatya, a group who attempted to bring social and political theater to rural villages in Bengal in the 1930s and 1940s. After finishing a master’s degree in English literature from Calcutta University, Devi began working as a teacher and journalist. Her first book, Jhansi Rani(The Queen of Jhansi), was published in 1956. In 1984, she retired from her job as an English lecturer at a Calcutta university to concentrate on her writing. Devi has been the recipient of several literary prizes. She was awarded the Jnanpath, India’s highest literary award in 1995. She is a long-time champion for the political, social and economic advancement of the tribal communities, whom she characterizes as â€Å"suffering spectators of the India that is traveling to the twenty first century†. Many of her stories are about tribal fighting oppression, resisting exploitation, rebelling against authority. She does not have connection with any school of thought yet her sympathetic portrayal of the subjugation of women and consequent revolt invariably adds a feminist dimension to her work. Woman characters in her works are stronger than that of men. Sanichari, the protagonist, is an active Dalit widow who lives in a village of Bihar, reeling under the burden of earning for her family. Without any earning family member, she faces many difficulty, feeding his family as she was cursed as a witch who has devoured the men of the house. Sanichari was alone and she finds a supporter in her long-lost friend Bikhni, another ill fatedDalit widow who was left alone by her own son. Everyone said shes led such a hard,sad life. But finding Bikhni has been a blessing (Devi.110). The two form a deep bond and a partnership for survival as they discover financial help in an different occupation as hired mourners (Rudali)to add pretension to funerals of the feudal rich in their two-faced society. The new profession gave them their first sense of mastery. But then, Sanichari suffers another blow when Bikhni dies from dysentery as given lack of basic medical care. After facing this much of loss, Sanichari is moreover shocked. But she refused to take a break and emerges revolts against her isolation. She visits the brothel to recruit a band of Rudalis all by herself from among the prostitutes, where she encounters her fiercely defiant runaway daughter-in-law Parvatia. Wishing to free them from mistreatment of the flesh trade, Sanichari motivates them on how to surpass as false mourners at funerals of the rich landlords, When you start, weep as if you have lost someone close to you, someone dear to your heart. Beat your breast and cry out with such feeling that their blood runs cold! sheteaches them. The play culminates with these prostitutes faking loud mourning at the death of the very man who pushed them into the pyre of prostitution. There is a sense of freedom from their indignant life in this alternative profession that earns them cash, food grains and goodies without having to sell their bodies. REPRESENTING MARGINS Representing the Margin is about the representation of socio cultural margins in Indian fictions, written in various Indian languages including English. The main agenda concerned in such novels are of caste and gender issues which was a prominent subject of the post and pre-independence era . The concept of marginalization means ‘to make somebody feel as they are not important and cannot influence decisions or events; or to put somebody in a powerless position’. The very opening of the story is that Sanichari be treated as a commodity and thrown away as soon as her commodified existence becomes useless to the males in her life. The tragic fate of tribal girls like Sanichari is clearly presented by Mahasweta Devi in this short story. The Indian paramilitary forces sought to subjugate the tribal people by burning their huts, by looting their possessions and killing them, and by gang raping their women. Mahasweta Devi discriminates between the civilized ordinary reader, reading a short story about the condition of the exploited tribal sitting in his or her comfortable hearth and home, and the condition of the â€Å"Ho-Oraon-Mundra girls†. When someone died in a malik mahajan household, the amount of money spent on the death ceremonies immediately raised the prestige of the family. The status of the Rudalis also rose. We can offer worship to shiva as well. after all weve managed to save up sever rupees! (Devi.73). Such is the degrading conditions in which the low caste woman is destined to live. And such women are termed as a separate caste. A caste of low caste â€Å"whore† women. It is the women who are ruined by the Malik Mahajans who turn them into whores. The Malik-Mahajan demands honor even when he is a corpse (Devi.91) But Sanichari rises to the occasion and seizes the opportunity by making it an act of revenge and expression of historical opposition .Sanichari thought that perhaps her tears had been reserved for the time when she would have to feed herself by selling them. It can also be identified as an predictable part of the advancement of the cultural politics of dissent and difference from the historically marginalized people of India. It can be justly termed as representation the culturalpolitics. CONCLUSION Sanichari was marginalized firstly as a girl child and she was forced to get married at the time of adolescence. And then her mother in law was also responsible for her marginalization, she always taunted her saying that she was born on Saturday so her name was inauspicious. She even said that Sanicharis life is full of sufferings and brought a bad luck to their family. This made Sanichari feel rebellious against her mother in law. Shanichari was compelled to go for the profession of a paid mourner (Rudali) because there was nobody to provide her with basic necessities of life. For them, nothing has ever come easy. just the daily struggle for a little maize gruel and salt is exhausting. while those people spend huge sums of money on death ceremonies, just to gain prestige†¦ (Devi.9) Lastly she turned up to be a Rudali just to earn her daily bread. Rudali is all about how to survive. She had to sell her tears which she never shed at the death of her own people but the death of the landowners so that she could earn livelihood. Works Cited Primary Source: Rudali by Mahasweta Devi Secondary Source: Rudaali. Wikipedia. Wikimedia Foundation, 11 Jan. 2014. Web. 05 Nov. 2014. Mahasweta Devi. Biography, Life History of Mahasweta Devi. N.p., n.d. Web. 05 Nov. 2014. Mahasweta Devi. Author Profile, Biography. N.p., n.d. Web. 05 Nov. 2014. Rudaali. IMDb. IMDb.com, n.d. Web. 05 Nov. 2014.

Hester vs. the Community in The Scarlet Letter Essay examples -- Scarl

Hester vs. the Community in The Scarlet Letter      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nathaniel Hawthorne's The Scarlet Letter seems to be created around Hawthorne's obsession with the forbidding quality of the scarlet "A", the symbol from which the novel takes its title. Rrom the rose-bush which Hawthorne selects a flower from as an offering to the reader(1) to the "elfish" child Pearl, every aspect of the story is drenched in this letter's scarlet hue. Perhaps this repetition reflects Hawthorne's own repressed desires, as some critics suggest(2). However, what seems more compelling is the function which the symbol serves for Hester Prynne and the community which has condemned her. For Hester the symbol is clearly a literary one; she fashions the scarlet "A" to fulfill the function of telling, in one solid image, her story of sorrow and strength. For the Puritan community the symbol does not lead to truth, but rather conceals it. They place their fears and darkest imaginings into this brand. Hawthorne's possible artistic obsession brings to l ife a tortured woman, and the torment of the society that inflicts her punishment.    Freudian symbolism must be differentiated from literary symbolism in order to form a deeper understanding of the symbolic scarlet "A" conceived as a punishment by a Puritan society's desire to uphold its truths, but brought into physical existence by Hester Prynne's "fancy."(3) Daniel Weiss embarks on the enterprise of solidifying this distinction in the first chapter of his book titled The Critic Agonistes: Psychology, Myth, and the Art of Fiction.(4). Weiss suggests that "the literary symbol is a concrete and untranslatable presentation of an idea, or an experience that cannot find its way into consciousness except throu... ...Art of Fiction. Ed. Stephen Arkin and Eric Solomon. Seattle: U of Washington P. (1985): 21. 11. Hawthorne, Nathaniel. The Scarlet Letter: Ed. Ross C. Murfin. New York, New York: Bedford Books of St. Martins P., (1991): 74. 12. Weiss, Daniel. "The Critic Agonistes". The Critic Agonistes: Psychology, Myth, and the Art of Fiction. Ed. Stephen Arkin and Eric Solomon. Seattle: U of Washington P. (1985): 21. 13. Brodhead, Richard H. "New and Old Tales: The Scarlet Letter." Hawthorne, Melville, and the Novel. Chicago: U of Chicago P., (1973): 44. 14. Hawthorne, Nathaniel. The Scarlet Letter: Ed. Ross C. Murfin. New York, New York: Bedford Books of St. Martins P., (1991): 58. 15. ibid. 57. 16. ibid. 112. 17. ibid. 75. 18. ibid. 75. 19. ibid. 161. 20. ibid. 154. 21. ibid. 200. 22. ibid. 201. 23. ibid. 134.   

Barn Burning - Sartys Struggle Essay -- essays papers

Barn Burning Sartys Struggle Barn Burning: Sarty's Struggle The theme of William Faulkner's Barn Burning is Colonel Sartoris Snope's desire to break away from the oppressive conditions of his family life. He is pulled between his family and his morality. In this essay, I will discuss Sarty's struggle between the two sides of his conflict and the point at which it becomes resolved. First, we will look at Sarty's pull towards his family. At the first trial, we find Sarty looking at his father's opponent sitting behind the table. Sarty identifies him as "his father's enemy", but he quickly changes his thought to "our enemy". Then after the trial, Sarty fights a boy twice his size because the boy yells out, "Barn Burner." These two instances are attempts by Sarty to fit himself into his family. He feels he might be able to do this by taking up his father's offense. Later in the story, after Abner has ruined the rug, Sarty says to his father, "You done the best you could! If he wanted hit done different why didn't he wait and tell you how! He won't git no twenty bushels! He won't git none! We'll gether hit and hide hit!" This is another attempt by Sarty to find his place. Although he knows his father is guilty of ruining the rug, he is willing to help his father hide the crop to avoid paying damages. His father, Abner, even tries to influence Sarty's decisio n. After camping the first night, Abner takes Sarty aside and tells him, "You got to learn. You got to learn to stick to your own blood or you ain't going to have any blood to stick to you." These attempts to defend his family and his father in particular are his way of exploring this realm of his conflict. He is trying to find out if there is a place for him. H... ... is at this point that Abner realizes that he has made his decision. Abner tries to contain him by having his mother hold him but Sarty gets free and runs to warn the de Spains. It is at this point that we know the end to the conflict has arrived. Instead of running back to the house to help with the fire, Sarty runs into the wood and continues to run. He is leaving and he is not looking back. He decides to stand on the side of morality and turns his back on his family. Sartoris Snope resolved his dilemma by exploring both sides of the coin. He then found something that represents his ideal situation, the de Spain plantation. Then he made his decision and he did not look back. The conflict that Faulkner brings to life in the Barn Burning is not uncommon. We each face a similar struggle at some point to find our morality. It is simply part of the human condition.

Artworks Review :: essays research papers

In the Piece created by Robert Colecott entitled the â€Å"Bilingual Cop,† a cop is positioned in the center of the work standing behind a brick wall. The cop is yelling racial slurs at two men who are passed out; one man is an African American and he is leaning up against a trash can and positioned to the left of the cop, there is also a Hispanic man passed out and leaning up against a cactus which is positioned to the right of the cop. A thick yellow line that was painted on the ground separates the men from each other. On the African American man’s side of the line there are animals such as a rat, cat, and a mouse placed by him. On the Hispanic man’s side there is a lizard, jack rabbit and a goat laying on the ground, and the animals look abstract. On each side of the dividing line, there is a skull. On the left side of the line there is a human skull, and on the right side of the line there is a cow skull On the African American man’s side, there is a city in the background. Behind the city is a set of pyramids, among them is a view of a sunset or sunrise. On the Hispanic man’s side there is a small village in the background, and behind that is a set of volcanic mountains. In between the set of mountains, there is a sun setting or rising, and the scene looks very picturesque. The art work is composed of both organic, and geometric shapes. An example of an organic shape that is in the piece would be the cactus, and an example of a geometric shape would be the bricks that make up the wall, and the pyramids in the work. The artist used an very interesting combination of colors when he created both sunsets or 2 sunrises, and the use of chiaro scuro is evident, and there is also allot of value exhibited throughout the work. The piece was created in 1995, and is a acrylic on canvas. The dimensions are 90 by 144 inches, and the time of day of the artwork is either early morning or just before sunset. The work is abstract, because things from real life are twisted around and made different. The colors that were mostly used through out the piece are reds, browns, and greens. In the Painting entitled â€Å"Triumph of Christianity,† the first thing viewers will notice is Jesus, who’s arms are open and stretch clear across the canvas, he is positioned at the top center of the piece. Artworks Review :: essays research papers In the Piece created by Robert Colecott entitled the â€Å"Bilingual Cop,† a cop is positioned in the center of the work standing behind a brick wall. The cop is yelling racial slurs at two men who are passed out; one man is an African American and he is leaning up against a trash can and positioned to the left of the cop, there is also a Hispanic man passed out and leaning up against a cactus which is positioned to the right of the cop. A thick yellow line that was painted on the ground separates the men from each other. On the African American man’s side of the line there are animals such as a rat, cat, and a mouse placed by him. On the Hispanic man’s side there is a lizard, jack rabbit and a goat laying on the ground, and the animals look abstract. On each side of the dividing line, there is a skull. On the left side of the line there is a human skull, and on the right side of the line there is a cow skull On the African American man’s side, there is a city in the background. Behind the city is a set of pyramids, among them is a view of a sunset or sunrise. On the Hispanic man’s side there is a small village in the background, and behind that is a set of volcanic mountains. In between the set of mountains, there is a sun setting or rising, and the scene looks very picturesque. The art work is composed of both organic, and geometric shapes. An example of an organic shape that is in the piece would be the cactus, and an example of a geometric shape would be the bricks that make up the wall, and the pyramids in the work. The artist used an very interesting combination of colors when he created both sunsets or 2 sunrises, and the use of chiaro scuro is evident, and there is also allot of value exhibited throughout the work. The piece was created in 1995, and is a acrylic on canvas. The dimensions are 90 by 144 inches, and the time of day of the artwork is either early morning or just before sunset. The work is abstract, because things from real life are twisted around and made different. The colors that were mostly used through out the piece are reds, browns, and greens. In the Painting entitled â€Å"Triumph of Christianity,† the first thing viewers will notice is Jesus, who’s arms are open and stretch clear across the canvas, he is positioned at the top center of the piece.

Bad Student Essay

With the turn of the century, the American young republic entered upon an era of (1) expansion and development which can be described only as marvelous. The rapid progress in the settlement of the West, the influx of foreign immigration, the growth of the larger cities, extension of (2) transportation systems by construction of canals and government roads, application of the new inventions employing the power of steam in river navigation and on railroads, — these features (3) of American progress during the first fifty years in our first completed century of national existence can be here but thus briefly summarized. It is unnecessary to attempt (4) a full historical outline of that period growth and change except to note that coincidentally with this expansive period of material prosperity and growth, our national literature entered upon what we may not inaptly term (5) its golden age – the age of its best essayists, novelists and poets, (6) our real American men of letters There were (7) evidences of literary activity in Boston, in Philadelphia, and in New York. Little groups of literati, as they liked to call themselves, mightily interested in the development of a national literature, gave an atmosphere that was helpful to literary effort; and they themselves accomplished what could be accomplished by interest, (8) patriotism and industry when joined with talent, modest if not of only average standard. They are the (9) Knickerbockers writers, so called (10) in respect to the old Dutch traditions of Manhattan, the spirit of which was directly inherited by most of them, and the influence of which appeared to some extent in their work. a. evidences of  b. in respect to the old Dutch traditions c. Knickerbockers d. expansion and development e. a full historical outline of that period growth f. patriotism and industry g. transportation systems by construction of canals h. our real American men of letters i. of American progress during the first fifty years j. its golden age Question 2: Write down the literary periods of the American Literature in the answer box on the answer sheet. (2. 0 ms) PART B: STORY ANALYSIS (6. 0 pts) 1. From Franklin’s â€Å"Entrance into Philadelphia†, point out the facts that illustrate the kind of man he was. 2. Why was he a famous writer in the time? What kind of contributions – literature or politics or sociology – did he make to the young nation? Do you like his writing? Please explain why or why not? The End STUDENTS ARE ALLOWED TO USE ONLY PAPER DICTIONARY. TEST B Question 1: Complete the text with words or phrases provided (2. 0 pts) CHARACTERISTICS OF AMERICAN LITERATURE The United States has such a large and (1) varied literature. that we can make no true generalizations about it. But three characteristics seem (2) to stand out and give it a flavor all its own. First, American literature reflects (3) beliefs and traditions that come from the nation’s frontier days. The pioneer ideals (4) of self-reliance and independence appear again and again in American writings. American authors have great respects for (5) the value and importance of individual They tend to reject authority and (6) to emphasize democracy and equality of men. Second, American writers have always had a strong tendency to (7) break with literary traditions and strike out in their own directions. Many writers have (8) rejected the old in order to create something new. Third, a (9) lively streak of humor runs through American literature from the earliest times to the present. In many cases a dash of salty humor saves a serious theme from becoming too sentimental. American humor tends to be exaggerated rather than subtle. It reflects the people’s ability (10) to laugh at themselves during the most difficult times. a. rejected the old b. the value and importance of individual c. to laugh at themselves d. to emphasize e. of self-reliance and independence f. break with literary traditions g. lively streak of humor h. to stand out and give it  i. beliefs and traditions j. varied literature Question 2: Match the authors and their works or philosophy (2. 0 pts) AUTHORS 11. Benjamin Franklin/e. 12. Ralph Waldo Emerson/c. 13. Earnest Hemingway/b. 14. Washington Irving/ a. 15. Mark Twain/d. WORKS a. The Legend of Sleepy Hollow b. The Old Man and the Sea c. Transcendentalism d. The Adventures of Tom Sawyer e. The Autobiography PART B: LITERARY ANALYSIS (6. 0 pts) Read the poem â€Å"How Happy Is the Little Stone† by Emily Dickinson† below. Then answer the questions by writing a short composition How happy is the little stone  That rambles in the road alone And doesn’t care about careers And exigencies never fears Whose coat of elemental brown A passing universe put on; And independent as the sun, Associates or glows alone Fulfilling absolute decree In casual simplicity NOTE: exigencies: an urgent need or demand that you must deal with decree: rule or law casual: not formal Question 1: Analyze the poem to tell the author’s ideas embedded in it. Question 2: Have you ever wished to have such a happy life like the â€Å"little stone†? Why or why not? STUDENTS ARE ALLOWED TO USE ONLY PAPPER DICTIONARY. The End

Red Bull Case : Digital Marketing

He immediately saw an opportunity to market those functional drinks outside Asia. Mathematics approached the manufacturers of the drink, bought the foreign licensing rights in exchange for a 51 % stake in his company, and launched the drink in Austria. That's how the Red Bull company was founded in 1984. The drink was sold exclusively in Austria for five years and then spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. It invaded the United States and Canada In 1997, and was authorized in France very recently.A closer look at Red Bulls strategy 2 roof is not really determined by a demographic, but by a â€Å"state of mind†. Red Bull consumers want to be physically and mentally fit and wide awake. It can be young executives who want to face a more and more dynamic and demanding way of life. Or it can be teenagers who want to try new alcoholic mix, and be able to stay awake and to dance all night long. At least, it could be sportsme n who want to improve their performance, increase their physical endurance and boost their energy.These people are very hard to seduce because there are many brands competing on the market. Figure 1 – Examples of competitive products The positioning of Red Bull is : It is the first stimulation drink, for both mind and body, to be used at any time, anywhere, by anyone, not only as a thirst-quencher but also as a cure against tiredness. To build its brand equity, Red Bull developed an eye-catching logo : two bulls and a yellow sun, and an effective,†Red Bull gives you witlings†. Red Bull's brand equity is mainly based on word of mouth, which gives the product a mystical image.Due to this mitosis and the WOOF strategy that build a very strong brand awareness, the reduce has a really strong â€Å"affect† with the customer, which leads to a bunch of rumors, good and bad ones. The strategy Red Bull adopted is totally unusual. They did nod use traditional informat ive or persuasive communications and it restricted the drinks supply. Red Bull used â€Å"buzz marketing† and Moral marketing†. The company has divided the U. S. Into eight decentralized sales units, each of which is handled on a city-by-city basis.Each unit creates distribution, makes sales calls and develops targeted marketing plans. Their mission is to find out where the target nags out and what interests them. It's their Job to get the message out to the right clubs and at the right events. Their entry strategy is to seed happening places such as shops, clubs, bars and stores. They focus initially on opinion leaders who obtain positive direct experience with the brand. Once word of mouth has created a buzz about the product, they then widen distribution to areas surrounding the â€Å"in† spots.Markus Pickier, eve-strategic planning, Red Bull North America said â€Å"We go to on-premise accounts [vs.. Retailers] first, because the product gets a lot of visibi lity and attention. It goes faster to deal with individual accounts, not big chains and their authorization process. Employs teams of â€Å"consumer educators,† who distribute free samples in the street. Bull created and cultivated its brand image by sponsoring extreme and adventure- related sports, such as foreseeing, B. A. S. E Jumping, snowboard, mountain hiking or more recently Formula 1 .The company underwrites a number of extreme sports competitions and sponsors about three dozen athletes from alternative sports. In the antithesis of any major's marketing plan, Red Bull buys traditional advertising sat. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. â€Å"Media is not a tool that we use to establish the market,† said up-marketing David Rowdy. â€Å"It is a critical part. It's Just later in the development. Red Bull's marketing strategy Contrary to traditional advertising practice, Red bull only advertises after it believes a local market is maturing. Instead of traditional advertising, Red Bull relied on a strategy of word-of-mouth or â€Å"buzz† marketing. Red Bull focused on creating a buzz wrought various stealth marketing techniques, playing on associations with energy, danger and youth culture, carefully cultivating its mystique image. Mathematics invested 35% of turnover in marketing and sponsorship in events.In his words, â€Å"we don't bring the product to the people, we bring people to the product. We make it available and those who love our style come to us,† adding, â€Å"Red Bull isn't a drink, it's a way of life. † The above the line communication: Red Bull gives you wings. The aim of their advertising campaigns is to reflect the brand personality: Cheeky, witty, self-ironic, unpredictable and unique. Opinion leader marketing: Opinion Leaders, especially in the sport and cultural area, are a perfect target group for Red Bull. Red Bull develops relationships with them and treats them like friends.Red Bull worldwide has over 250 agreements with top athletes, but not one written contract. Event marketing: Red Bull's event marketing also covers both areas, sports and culture, through a variety of events like Flag, Crashed Ice, X-Fighters, Creative Contest, Music Academy, and many more. Red Bull doses ‘t sponsor events, Red Bull creates, organizes and supports new, innovative and image. Through its sponsorship of youth culture and extreme sports events, Red Bull developed a cult following among marketing-wary Generation Y-errs, (18- to 29-year olds) who perceived it as an anti- brand.While it was marketed as a sports drink, it was mostly sold in clubs and bars Sampling Sampling is done by highly motivated and well educated employees of Red Bull and not â€Å"professional† promotion teams. Their briefing is simple: Find tired and exhausted people. They do it in a charming, non offensive way. All we g ive them is the product, a free range of clothes and a tiny, but very attractive sampling car. As their core target is very young, Red Bull needed to secure a huge presence on the Internet, which is by far the media that young people use the most.With their word- of-mouth based strategy and their buzz marketing, it was quite obvious that Internet was going to become a very powerful tool for Red Bull. They are aware of the fact that Internet has brought people together and allowed everyone to be connected no matter where they live. Thanks to the new social and digital age, people can share their experiences and knowledge through the building of social networks and communities. Red Bull's online marketing strategy is very cohesive to their overall marketing strategy. It is based on word-of-mouth and creating a buzz around the brand.Whether it be with sport, music or culture, Red Bull offers long-term content that the consumer will enjoy so they can talk about the brand on blobs for ex ample and tell their friends about it. Rather than focusing on selling millions of cans, they just prefer creating a universe that people will love, most of the time through effective storytelling. As I said before, Red Bull's marketing strategy involves a lot of event organization round the world. Red Bull takes the excitement of being in the event and delivering it to people across communication, and most of that is done by digital communication.In fact, 50% of Red Bull's communication budget is dedicated to digital media. Backbone has a presence on many of social platforms, including Backbone, Twitter, Namespace. Yet Red Bull is aware that it is no longer enough to have a fan page on backbone for example, not only because a large majority of companies have one as well, but also because people get bored very easily and their attention is becoming more and more difficult to catch. Red Bull understands this issue and offers a lot more than mere online product promotion. They provide their consumers with meaningful content.Each event organized and sponsored by Red Bull has its own website (for example,www. Redistributable. Com) They offer a number of short pieces of content, such as videos of the previous events, content about the riders, the tricks, behind-the-scenes, parties, etc. Those pieces of content are also displayed in social platforms, Namespace playing generally a role of a hub where all of the content comes together . This is how Red Bull started to build their fan community. It enables Red Bull to create a number of access points that the consumers discover, experience the content and get involved into Red Bull's world.On backbone or Namespace, the one of the most popular pages with over 2 400 000 fans. It is tailored to the consumers' wants and needs. They don't advertise their product directly, they don't even bother giving details about the accompany vision and mission, leaving only a very short description at the bottom of the page. On the othe r hand, they offer some entertaining, simple yet addicting games that consumers enjoy, such as the Red Bull Air Race game. Some others fun applications are available on Backbone, such as Red Bull Roustabout, which is an online version of the old game â€Å"Rock Paper Scissors†.Bart Johnston, Interactive Director of Archival which developed the application said â€Å"We wanted to create a viral application for Backbone Platform that was fun and playful. We think people will ask their friends to install it because it's a really interesting way of saying What's up? To your buddy. † 3 Figure 2 – Red Bull's official fan page on Backbone Video content is a good way to start but it does not necessarily create engagement, which is Red Bull's main objective. Therefore they found other ways to entertain their customers. For instance ‘phone and ‘pod touch users, they developed applications and games.Understanding their consumers is a major concern for Red Bull so they knew about their extensive use of chatting platforms such as mans. They also knew that Mans users tend to be on mans while watching TV, so they are working to get them engaging with it so they could then play, talk, share it with their friends while watching TV programs. Therefore they created a game on mans, that could be shared n backbone as well (that way content remains cohesive). This is a really effective way for Red Bull to get their consumers involved and active in the community.Figure 3 – Red Bull's ‘phone games Taking one step further, Red Bull initiated in 2009 a new project called Red Bull reporter 4. It gives the opportunity to anyone to become a Red Bull reporter, and start working for Red Bull as a writer, photographer, filmmaker or presenter. The consumer has complete control on the creation and sharing of the content. As Red Bull has hundreds of events going on all over the world. It can be huge event that attract over 50000 people on the event site like the Red Bull flagstaffs, but it can also be smaller events like the mascara pit stop in Time Square, or the Donkey cross in Greece.Red Bull is trying to leverage these projects by sending their reporters to these small events so they could write reports, do presentations, videos, and finally come back and submit them on the website. This time it is not Red Bull that creates the content but the consumers themselves and they are in total control of it. They are responsible for sharing it and spreading it. Again for Red Bull it is all about engaging them to greater collaboration.Figure 4 – Red Bull reporter Another example of the content creation process, even more engaging than Red Bull Reporter, would be the Red Bull Bedroom Jam 5, because with this project consumers become the content that is celebrated and discussed. Teen bands submit their music and their peers would vote and Judge which one they think are the best bands. The selected bands get to have a stage set up in their bedrooms by Red Bull, and it gets streamed live across the Internet. A chatting functionality allows people to interact with each other and tell everyone about the bands they like the most for example.The consumer is at the heart of the project. Red Bull steps back and only plays the role of a facilitator. The consumers are the real star, not Red Bull, which is an important point of Red Bull's online marketing strategy. Figure 5 – Red Bull Bedroom Jam Another key point for Red Bull is to cross the boundaries between the digital world and the real world, and treat them both the same way. Red Bull racing for charity was originally created to take Formula 1 from its very exclusive format and make it a more inclusive one, getting people really closer to that world.Red Bull created an inline community where fans could choose a space for their photo on the car that was driven at Siltstone by David Calculator and Mark Webber, chat with people around them, sometimes even celebrities. This resulted in a very unique decoration on the car and raised money for charity. Still trying to get people closer to the world of formula 1, Red Bull created content through Twitter and an Phone application called Redouble Flops, that allows people to have a direct info from the Fl paddock, with little stories and anecdotes that come directly from the inside. Figure 6 – David Calculator's car at Siltstone Creating all those tools, platforms and content allows Red Bull to make the consumer forget that their primary and ultimate goal is to sell energy drink cans. It is all about getting commitment from their customers, trying to engage and excite consumers about the brand by being part of their world and contributing to their world in a way that it does not feel false or fake. Internet could have contributed to harm Red Bull's brand image by spreading all sorts of rumors about the energy drink.One of the rumors that has been circulating for a while says that Re d Bull's secret ingredient is bull's testicles. Another states that it is â€Å"liquid vicarage† and that someone overdosed from the drink because it has drugs in it. Obviously all these rumors are false and they could have been really bad little attention to those rumors, remained silent and let the rumor spread. There is only a FAQ section in the main website confirming that all those rumors are false. This lack of communication contributed to fueling the buzz around the brand, creating Red Bull's mystique and building their fan's community all over the web.Red Bull doesn't really innovate through its products – it doesn't launch new products al the time, instead it innovates through its marketing. Hence, they created Red Bull Media House, which conducts all the media and public relations work, and that is responsible for the launching of other platforms such as Red Bull magazine, Red Bull mobile (which for now is only available in Austria, Switzerland and Germany), or Red Bull TV. As it becomes a bigger part of the consumers lives, Red Bull's marketing actually becomes their product.We saw how Red Bull leverage social media to market their products by provide their customers with meaningful content. Sometimes, they tend to be a little too aggressive by doing what is called ambush marketing. Ambush marketing occurs when a brand pays to become the official sponsor of an event and another brand tries to connect itself to the same event, without paying the sponsorship fee and without breaking any laws. Nikkei used such methods a lot to gain some visibility on sport events that were officially sponsored by their main competitors Rebook and Aids.At the 1992 summer Olympics in Barcelona, Nikkei sponsored press conferences with the US basketball team despite Rebook being the official sponsor. During the last Olympic Ames in Vancouver, Red Bull also did some online ambush marketing. Red Bull posted some items to encourage their athletes on Twitter and Backbone, even though they weren't officially sponsoring the event. By doing that they were violating the Olympic rules, which say that advertiser who don't pay for an official sponsorship cannot associate their names with the games or the athletes during the events or the weeks surrounding them. We're rooting for you @Landslide's @Shawn_White @Greeted and @Dresses in the 2010 Winter #mimics! † Red Bull removed all Olympic-related Twitter posts, but argued that â€Å"the dynamic and nonuser-driven nature† of social media make it tricky to â€Å"stay within guidelines as they are defined. † 9 How can Red Bull do even better? Red Bull's use of Internet and social media is very innovative. It differs from most companies' strategy in the sense that it really involves the customer in the content creation and sharing process.It engages the customer and get them closer to the brand. Red Bull's online marketing strategy is also very cohesive, every tool they used access to content on Twitter, Namespace and Backbone simultaneously. In my opinion, Red Bull is already one of the best examples of successful online racketing strategies, and this is partly why I chose to talk about it in this paper. It also makes it even more difficult to explain how they could get better. Red Bull's strategy has proven more than efficient so they should keep on offering meaningful and entertaining content to their consumers.

Interaction Between Peer Communication Education Essay

IntroductionCritical thought is the attitude of being willing to see in a thoughtful manner the jobs that come within the scope of one ‘s experiences ; cognition of the methods of logical probe and logical thinking ; and some accomplishment in utilizing those methods ( Glaser, 1941 ) . Another definition of critical thought is a alone and calculated thought in which the mind consistently and normally inflicts standards and rational criterions upon the thought, taking charge of the construction of thought, steering the construction of the believing harmonizing to criterions, and mensurating the effectivity of the believing harmonizing to the intent, standards, and the criterions of thought ( Richard Paul, 1995 ) . Peter Facione ( 1990 ) stated: † We appreciate critical thought to be calculated, self-regulatory determination, which consequences in reading, analysis, rating, and illation, every bit good as justification of the evidentiary, theoretical, methodological, criteriological, or background considerations upon which that determination is based † . Facione went on to depict good critical minds as â€Å" habitually speculative, intelligent, trusting of ground, open-minded, flexible, fair-minded in rating, honest in forepart of personal prejudices, careful in doing judgements, willing to reconsider, clear about jobs, orderly in complex affairs, hard-working is seeking relevant information, sensible in the choice of standards, focused in probe, and changeless in seeking consequences which are every bit precise as the topic and fortunes will let. † The Quality Assurance Agency for Higher Education in the UK provinces that a pupil should be able to do critical opinions and ratings as portion of their generic accomplishments ( The Quality Assurance Agency for Higher Education, 2002 ) . Thinking is the most cardinal of adult male ‘s abilities. We are able to sort, analyze, generalize, deduce, induce, make determinations and work out jobs without holding been taught to believe officially. It might non needfully be true that being able to believe spontaneously would take to the ability to believe efficaciously and good. The basic issue that justifies the call for learning thought in schools is the grounds that after 11 old ages of schooling, many pupils are unable to use the content cognition acquired in school to real-world jobs. The concern sector is kicking about the quality of the alumnuss they received from the universities who sometimes could non even grok direction manuals, what more the manner a piece of equipment plants. In the instance of the United States, the diminution in the pupils ‘ thought competency was farther highlighted by the consequences of the National Assessments of Educational Progress. Teaching pupils to believe would intend to be tter the quality of their thought so that it would be consistent, productive, meaningful and effectual. The ability to believe critically and creatively becomes more important in the age of information and globalisation whereby persons have to screen through dozenss of information which is non needfully relevant. One of the challenges confronting Malaysia amidst its economic development is the accomplishment of a critical thought society. This would heighten and vouch the success of research and development plans in add-on to holding other socioeconomic effects. The Malayan Ministry of Education realized the above-named demands and had begun to slowly shoot the thoughts of critical and originative thought in the school system every bit early as in the late 1980s concurrent with the debut of the Integrated Curriculum for Secondary Schools ( KBSM ) as a mechanism to recognize the National Education Philosophy. The Ministry realized that the old course of study was non balanced and over-emphasized the rational facet more than the religious, emotional and physical facets. Although cognitive accomplishments were highlighted, they were merely those on the lower measure of Bloom ‘s categorization, which consist of the ‘lower order accomplishments ‘ . The KBSM was an betterment as it encourages treatment and enquiry. Some of the instruction schemes that it proposed were methods of find and enquiry, treatment, the Socratic method of oppugning and job work outing through the scientific method. The KBSM was to develop and heighten pup ils ‘ rational capacity with regard to rational, critical and originative thought. However, the greatest drift to stress the instruction of thought in the instruction system came after the Prime Minister unveiled his Vision2020 for the state in 1991. Malaysia ‘s Vision 2020 describes nine challenges confronting the state that aspires to develop holistically which includes development of the assorted dimensions such as economic sciences, societal, political relations, psychological science, religious, and cultural. Interestingly, one of the major challenges lies in furthering and developing a mature democratic society, practising a signifier of mature consensual, community-oriented Malayan democracy. To run into this challenge would necessitate Malaysians to believe positively, critically and creatively. The most important move made by the Ministry after the KBSM was the debut of the construct of the ‘smart school ‘ in 1997, whereby originative and critical thought would go one of its landmarks, the other being the focal point on the petition of informations and communicating engineerings in instruction and acquisition. The Ministry of Education and the Faculty of Education of public universities throughout the state mounted more research on the educating of critical and originative thought accomplishments, particularly in the 1990s. Unfortunately, this punctilious research were largely kept on the library shelves garnering more dust and was ne'er able to inform the practicians in the Ministry and schools. Therefore, practicians were unable to utilize research as a model for doing practical determinations. In the context of Malaysia, most of them either could non acquire entree to the relevant literature, do non possess the learning civilization for self-reformation, are excessively busy learning and fixing pupils for scrutiny or are self-satisfied with their patterns despite the worsening educational criterions. Eisner wrote on this phenomenon of educational research seldom informing educational pattern and suggested some alterations in attack that research workers need to set about if educational research desires to inform educational pattern. The Ministry of Education has conducted several undertakings and plans of believing accomplishments in schools through the Curriculum Development Centre ( CDC ) , and Teachers ‘ Education Division ( TED ) . They have besides conducted workshops and provided preparation to instructors. For case, the CDC conducted a pilot undertaking on believing accomplishments across the course of study in 1992/1993 in the territory of Gombak, Selangor. This undertaking involved 10 secondary schools and Form One teachers. The intent of this undertaking was to expose instructors to believing accomplishments, how to be after and fix instruction and acquisition stuffs, and formulate schemes for learning thought. At the terminal of this undertaking, instructors were found to hold that believing accomplishments were utile and should be taught in schools. They felt that due to the restraint of clip, the extract attack is most suited for learning thought. The Ministry introduced the Program for Instruction in Learning and Thinking Skills ( â€Å" PeningkatandanAsuhanDayaIntelek † ; PADI or PILTS ) in 1992. The chief focal point of the PILTS Program is the designation of a nucleus of relevant thought and larning accomplishments to be taught, integrating of these accomplishments in the content being learned, supplying appropriate instructions and rating of the accomplishments taught. The consciousness of a demand to learn believing earnestly in schools gained impulse when in 1993, Tan Sri Dr Wan ZahidMohamadNoordin the so Director-General of Education made it the duty of the learning profession to develop believing accomplishments in society through brooding enquiry. He asserts that â€Å" instructors must prosecute in brooding enquiry, transmit cognition, attitude, and accomplishments. They should develop believing accomplishments. The pupil should non merely be taught to reply inquiries, but besides to inquiry replies and to o ppugn inquiries † . † The Curriculum Development Centre even published a manual to explicate the construct, theoretical account and instruction schemes for learning critical thought accomplishments to instructors. ‘ A twelvemonth subsequently he announced that the chief mark of the Ministry of Education by the twelvemonth 2000 is to hold sixty per cent of the scrutiny inquiries to be of the â€Å" critical thought † nature. In fact the SijilPelajaran Malaysia ‘s History paper in 1994 had already used inquiries which require critical thought. Subsequently, in 1996 the Teacher Education Division ( TED ) of the Ministry of Education, introduced a class entitled â€Å" Critical and Creative Thinking Skills † in its Post-Degree Teaching Program ( KPLI ) . This class was an attempt to educate future instructors on how to learn believing accomplishments across the course of study. The TED besides introduced this topic for its in-service classs. The societal component in Kuhn ‘s ( 1991 ) definition refers to the treatment of thoughts with equals who are engaged in a collaborative procedure of cognition edifice. Research workers have argued that equal relationships are alone in their ability to supply the types of interactions that lead to the development of empathy, knowledge, and societal behavior ( Youniss, 1980 ) . Johnson and Johnson ( 1999 ) maintain that collaborative equal larning promotes greater conceptual development and consequences in greater enjoyment of the acquisition undertaking. Collaboration is thought to lend to higher order larning through cognitive restructuring or struggle declaration. Anderson, Howe, Soden, Halliday, and Low ( 2001 ) stated thatpeer communicating can hold a positive consequence on conceptual development as a map of conceptual struggle. However, in add-on they note that grounds besides exists ( Roazzi & A ; Bryant, 1998 ) for the positive effects of understanding. Many surveies have examined the effectivity of intercessions aimed at bettering critical thought accomplishments ( see Pithers and Soden, 2000 ) . These intercessions have included the construct of guided pattern ( Anderson et al. , 2001 ) and scaffolding ( Wood & A ; Wood, 1996 ) to guide pupils through the thought procedure by measuring their current degree of believing through duologue and so inquiring inquiries to travel them into the following degree. Other intercessions have involved the debut of equal interaction into critical thought undertakings in an effort to better pupils ‘ cognitive accomplishments in this country ( Anderson et al. , 2001 ; Schwartz, Neuman, Gil, & A ; Ilya, 2003 ) . Research by Anderson et Al. ( 2001 ) supported Kuhn ‘s ( 1991 ) suggestion that critical thought accomplishments, in peculiar evidence-based justification, can be improved with guided pattern. Their research involved vocational instruction pupils from Further Education colleges who were engaged in peer-based critiquing of each others ‘ undertaking proposals. It was found that face-to-face equal interaction was good in bettering critical thought accomplishments ; nevertheless, justification tended to be anecdotal in nature or based on personal experience, as opposed to justification utilizing research-based grounds. Ocker and Yaverbaum ( 1999 ) used a repeated-measures experimental design to compare pupil groups each of which teamed up on two instance surveies, one utilizing face-to-face association and the other utilizing asynchronous computing machine discoursing. Their findings indicated that tie ining in the on-line status was merely every bit successful as in the face-to-face status, in footings of acquisition, high quality of solution, solution content and pleasance with the solution. Newman, Webb, and Cochrane ( 1995 ) besides compared face-to-face groups with on-line groups, concentrating on the deepness of critical thought. They found grounds for critical thought in discourse from both face-to-face and computing machine conference seminars and their analysis showed similar deepnesss of critical thought in on-line treatment and face-to-face one. However, a greater proportion of new thoughts emerged in the face-to-face seminars, whereas more thoughts in the computing machine conferences were coded as of import, justified or linked together. Newman et Al. ( 1995 ) argued that the asynchronous environment discouraged pupils from brainstorming and lending new thoughts, but instead encouraged considered, good thought-out parts. Newman et Al. ( 1995 ) developed an extended content analysis technique, based on Garrison ‘s ( 1991 ) theoretical account of critical thought, to code the online and face-to-face parts of pupils on an Information Society faculty. However, they did non code every statement in the transcripts, pretermiting to number or code content that was deemed excessively subjective or interpretative for intending to be faithfully inferred. Therefore, their method of analysis involved sorting merely the obvious illustrations and disregarding content that could non be identified easy as belonging to a peculiar crit ical thought class. Statements were described as frequently demoing more than one index and there was no step of translator dependability as it was hard to clearly specify a unit of analysis. Therefore, the dependability of this method is questionable when trying to objectively measure the nature of educational discourse and the degree of critical thought in face-to-face treatment and online transcripts utilizing a quantitative content analysis technique. The critical thought accomplishments known by the board of experts were reading, analysis, appraisal, tax write-off, description, and self-regulation. If the degree of critical thought in adolescence pupils is measured, it is truly helpful to curriculum developer or who are in charge to educational policy to do the best determination for learning believing accomplishments. In the universe beyond the schoolroom, high school pupils are au naturel to powerful messages that confuse attempts to believe critically. The cardinal demand for critical thought in and beyond formal acquisition in mundane life, relationships, ethical picks, and in the saving and development of participatory democracies grows more and more evident ( Edwards, 2001 ; Halpern, 2003 ; Pithers, 2000 ) . The proliferation of information via the Internet will merely be managed efficaciously by persons with well-developed thought accomplishments. Critical thought used to be thought of as an rational exercising expected merely of an educated influential. This pattern of trusting on a little subdivision of the population to be the minds for society is superseded ( Hay, 2001 ) . Marshak ( 2003 ) writes: The public school system that we have today was constructed during the first two decennaries of the twentieth century. . .public schools were shaped to suit industrial theoretical accounts of efficient industry. One cardinal function for schools was screening kids harmonizing to their evident abilities and promoting many to fall out and travel to work every bit unskilled laborers. In add-on to the academic lower status of the schools that normally serve big alternate populations, economically hard-pressed and alternate households frequently lack the cognition or connexions with establishments that can ease entry into college or a occupational preparation plan, every bit good as possible support beginnings and career options ( Neill, 2003 ; Stanton-Salazar, 1997 ) . This deficiency of societal capital or entree to societal constructions in order to achieve a certain terminal well affects their future chances. It is truly pointed out how these pupils are farther disadvantaged when thei r school experience does non include the development of critical thought accomplishments like job resolution, determination devising, concluding through statement, and acknowledging ways in which they may avoid delicate irresistible impulse into a life style that is counterproductive to puting long-run purposes. High school pupils who do non divert a hereafter that includes station secondary instruction manner out the K-12 grapevine prior to graduation at a much higher rate than their privileged fellow pupils. A recent survey by the Urban Institute ( Orfield, Losen, Wald, & A ; Swanson, 2004 ) exposed that the national high school drop-out rate is far greater than the provinces ‘ self-reported rates. In California, the Numberss are peculiarly high, particularly among Afro-american and Hispanic pupils ; merely 57 % of African-Americans and merely 60 % of Latinos graduated in 2002, compared with 78 % of White pupils and 84 % of Asians. The branchings of such big Numberss of drop-outs for the person, their households, and society are profoundly dismaying as are the suggestions that pupils are being forced out by schools seeking higher duty trial tonss ( Harvard University, 2005 ) .Statement of ProblemIt is clear that adolescence is one of the most critical phases in homo ‘s life spa n. In this phase, they typically increase the sum of clip spent with their equals. Besides communicating with equals helps them to socialise in society, there are many knowledge accomplishments that may larn by equal interactions. Harmonizing to the cognitive theory striplings start to believe logically. They use theories and programs to work out their jobs, so it could be conveyed critical thought procedure Begin in adolescence. Although it is equivocal in which degree critical thought appear in this phase and does it be affected by societal elements. Furthermore limited research related to critical thought in adolescence was identified. since critical thought in adolescence is subject-specific ( Ennis, 1989 ; Facione, 1990 ; Tindal & A ; Nolet, 1995 ; Angeli, 1999 ; Halliday, 2000 ) , and they learn many accomplishments through communicating with equals and society so at that place seems to be a demand for a survey that would explicate the critical thought ability of stripling and its interaction with peer communicating and societal behavior.Theoretical ModelThis survey based on combination of both cognitive and societal cultural theory: Piaget ( 1958 ) stated striplings begin to believe logically, inventing programs to work out jobs and consistently testing solutions. So harmonizing Piaget theory critical thought should accrue in adolescence. Vygotesky ( 1978 ) accent on the societal component in kids ‘s construction of cognition has led to the coaction with equals helps scholars reach new cognition.Conceptual ModelThree chief variables will be utilized in this survey. However, there are any possibilities about the manner of relationship or interaction between them. It is obvious human ecology of participants will be influenced in societal elements ( societal credence and peer communicating ) straight, although it is equivocal which societal variables, societal credence or equal communicating, intercede other variable to critical thought. It is a more possible theoretical account of relationship between variables. Degree centigrades: UsersHomeDesktopUntitled.jpgJustification of StudyAs a portion of formal operational phase in Piaget theory, procedure of visual aspect of critical believing start in adolescence. Adolescents should get down to take some chief personal and societal determinations in their life. It are seen that 90 % of striplings associate themselves with a equal group. The nature of an stripling ‘s behavior is greatly influenced by his friends and comrades.Research QuestionsThis survey includes three research inquiries that investigate possible interactions between critical thought, societal credence and equal communicating. A Is there significance grounds of critical thought in striplings with high degree in equal communicating? Is there significance grounds of critical thought in striplings with high degree in societal credence? Make critical thought and societal credence and peer communicating interact with each other?Significance of StudyThis survey has the possible to impact the research participants themselves, and besides the population of adolescence pupils they represent. Bing able to explicate critical thought accomplishment in footings of the independent variables used in the survey could assist course of study developers, pedagogues, and decision makers to develop the critical thought rating and public presentation processs necessary to raise the overall critical thought accomplishments and temperaments of pupils. This survey is of import because many people and organisation could utilize of its determination. This determination will be utile for all educational centres, schools and particularly for The Malaysian Ministry of Education. There is plentiful grounds that a big proportion of high schools inadequately arrange immature people for the real-world demands of work, higher instruction, and mundane life. Primary among the shortages recognized are competences associated with specific higher degree cognitive procedures, or merely set, critical thought. High school alumnuss must be able to judge the credibleness of beginnings, evaluate statements, and separate among facts and sentiment.to evaluate [ the media ] to assist them place possible prejudice†¦ assist them go assurance media consumers. . . to construe, make informations to inform determinations or draw decisions. Students themselves recognize the importance of higher order believing accomplishments in footings of their ability to win as immature grownups. In an online study of over 10,000 high school pupils across the state, over 40 % responded that they did non experience their school experience provided practical and necessary life accomplishments, and over one-third rated their critical thought preparation as fair-to-poor ( National Governor ‘s Association, 2005 ) .General ObjectiveDescribe part of critical believing degree in high school pupils. Identify relationship or impact of societal factor on visual aspect of critical thought process.Find an appropriate theoretical account to depict and foretell the relationship between variablesDefinition of TerminologyConceptual:Adolescent: Adolescent is a transitional phase of physical and mentalA human developmentA by and large happening betweenA pubertyA and legalA maturity ( Viner R 2005 ) .A A Critical thought: critical thought is calculated, self-regulatory determination which consequences in reading, analysis, rating, and tax write-off account of the determination ( Facione, 1990 ) . Peer communicating: equal communicating is the association of equals into little groups that have changing abilities in which all pupils can take part to acquire a common purpose. Social credence: societal credence is the grade to which an stripling is socially accepted by equals. It includes the degree of equal attraction and the easiness with which an stripling can get down and continue acceptable equal relationships.Operational:Adolescent: Harmonizing toA Erikson phase ‘s of human development an stripling is a individual between the ages of 13 and 19 Critical thought: The pre-disposed attitude one of course possesses sing critical thought. The degree of critical thought in participants will be measured through the researcher-developed Engagement, Maturity, and Innovativeness ( EMI ) . Peer communicating: The degree of equal communicating will be measured by The kids ‘s outlooks of societal behavior questionnaire ( Rudolph, Hammen, & A ; Burge, 1995 ) and stock list of equal fond regard ( Armsden & A ; Greenberg, 1987 ) Social credence: This survey will happen the degree of societal credence through societal credence Asher and Dodge ‘s ( 1986 ) step.Specific ObjectiveIdentify the nexus between equal communicating and critical thought Identify the nexus between societal credence and critical thought Did peer communicating intercede the nexus between societal credence and critical thought?Research HypothesisThis survey hunt for placing interacts and impacts of societal elements on critical thought, so there are three hypotheses to expect relationship between variables. There is significance grounds of critical thought in striplings with high degree in equal communicating There is significance grounds of critical thought in striplings with high degree in societal credence Critical thought and societal credence and peer communicating interact with each other.MethodologyResearch Design:In this quantitative research will be used correlativity design to find the relationship between variables. Besides, descriptive method will be used to depict the distribution of variablesInclusion StandardsAges: all participants will be in adolescence age ( 13-19 ) Gender: They will be approximately every bit split by gender Race and Language: they will be selected approximately every bit among three races ( Malay, Indian, and Chinese )Sampling and participantsParticipants will be selected through bunch trying method. Population will be all striplings in KL high schools. Participants will be 300 striplings in KL high schoolsData CollectionAll informations will be collected through questionnaires with good dependability and cogency. Therefore, it could be conveyed self-report questionnaires will be used as a information aggregation technique in this survey.InstrumentFour questionnaires will be used in this survey: The researcher-developed Engagement, Maturity, and Innovativeness ( EMI ) critical thought temperament appraisal will be used to mensurate the critical thought temperament of striplings. Adolescents ‘ representations of equals. The Children ‘s Expectations of Social Behaviour Questionnaire ( Rudolph, Hammen, & A ; Burge, 1995 ) will be used to tap kids ‘s representations of urine R. Inventory of Peer Attachment ( Armsden & A ; Greenberg, 1987 ) to mensurate peer fond regard in striplings. Social credence Asher and Dodge ‘s ( 1986 ) societal credence step will be used in this surveyDependabilityAdolescents ‘ representations of equals. The Children ‘s Expectations of Social Behavior Questionnaire ( Rudolph, Hammen, & A ; Burge, 1995 ) will used to tap striplings ‘ representations of equals. intentionally, this 15-item questionnaire taps striplings ‘ outlooks of their equals ‘ responses to conjectural aversive state of affairss in which a stripling needs aid, keep up, and sensitiveness from his or her equals. This step was made to order to do it allow for state of affairss that involved striplings, and to include a 4-point response format ( instead than a 3-point response format ) runing from ( 1 ) most positive outlook to ( 4 ) most negative outlook ( Cassidy & A ; Woodhouse, 1997 ; Appendix B ) . All points will b eupturned scored. For each point, striplings read a sketch picturing a conjectural state of affairs and were so instructe d to acknowledge how the equals would reply to the state of affairs. Rudolph et Al. ( 1995 ) accounted good psychometric belongingss for theprimary step ( e.g. , good internal consistence, test-retest dependabilities and significant concept cogency in a sample of 7-to 12-year-old kids ) . They besides reported good convergent cogency for this step. For illustration, they found that kids who had more negative representations of equals were significantly more likely to exhibit maladaptive societal behaviour and lower societal competency. In that survey, the Cronbach ‘s alpha was 0.76. This step contained a set of written instructions inquiring striplings to â€Å" rate the extent to which you like to be in activities with the undermentioned pupils. † Below this set of instructions, was the same roll of 75 schoolmates that the stripling used in the societal behaviour instrument. Adolescents used a 5-point Liker-type graduated table runing from non at all ( 1 ) to a batch ( 5 ) to do their evaluations. A societal credence mark for each participant was computed based upon evaluations that the participant received from his or her schoolmates. This mark was calculated foremost by taking the mean of all the evaluations for that participant and so standardising this mean within the participant ‘s school. Furthermore, in a longitudinal survey of early striplings, Wentzel and Caldwell ( 1997 ) reported significant test-retest dependability and prognostic cogency, bespeaking that societal credence mediated by prosocial behaviour was related to striplings Ã¢â‚¬Ë œ GPA during 6th and 8th class. From the original 60 point critical thought pilot temperament trial, point and scale dependability analysis left a graduated table with 30 points and an overall Cronbach ‘s alpha of 0.86. The Innovativeness concept was represented by seven points and a standardised Cronbach ‘s alpha of 0.79, the Maturity concept was represented by six points and a standardised Cronbach ‘s alpha of 0.75, and the Engagement concept was represented by 13 points and a standardised Cronbach ‘s alpha of 0.89. These dependability estimations were deemed really high utilizing the standard standards ( R = 0.65 to 0.75 ) of Norris and Ennis ( 1989 ) . Extra statistics, such as each point ‘s mean, standard divergence, corrected item-total correlativity, and alpha if the point were deleted are reported in Table 3-3. Items were retained if they did non hold utmost agencies ; had what was considered to be adequate variableness in responses ; had corrected item-total correlativities ov er 0.2 ; and would do the dependability of the graduated table stronger. After the pilot trial tonss were analyzed and the strongest graduated table was identified, the research worker added points to the Maturity concept to include a broader representation of facets of the Maturity temperament. This left the new EMI instrument with 33 points. Peer fond regard graduated tables ( a = .90 ) consisted of 25 points and were rated on a five-point graduated table ( sample points: †my parents/friends understand me † ) . Each of the subscales ( trust, disaffection, and communicating ) was submitted to a Personal computer factor analysis and a parallel factor emerged for both parent and peer fond regard. The factor from the parent graduated tables was labelled †parental secure fond regard † ( k = 2.41 % ; 80.4 % of the discrepancy ) and consisted of trust ( .91 ) and communicating ( .88 ) , which loaded positively and disaffection, which loaded negatively ( _0.90 ) . The factor from the equal graduated tables was labelled †peer secure fond regard † ( k = 2.31 % ; 77.1 % of the discrepancy ) and consisted of trust ( .92 ) and communicating ( .91 ) , which loaded positively and disaffection, which loaded negatively ( _.80 ) .Data Analysis MethodMean, manner and discrepancy will be used to depict part of informations T-test will be used to place the nexus between variablesMultiple arrested development analyses will be used to place direct and indirect nexus between variables that mediated by other variables. Statistical Package for Social Science ( SPSS ) will be used to analysis all informations.